Monday 18 November 2013

AF202 (& AF201) - The Brief

So this is our second project in the second year of this foundation degree. This time it's all about an app. We are not actually building an app more designing, conceptualising and marketing the app. We are tasked with creating the app for an alcoholic brand of our choice.

We need to research and look at regulations and laws concerning the apps content as there are certain things that you can and can't do. We need to research heavily the brand we choose and look at their colour schemes, visual language, typography etc.

The app needs to be accompanied by a TV teaser spot which we will create in After Effects. It will detail some of the features of the app and try to promote it for people to download.

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