This new project is a venture into the unknown. Uncharted territory. This time around we are creating something for use in the world with real clients. And what's more the clients are, for the most part, huge companies with a huge stake in their respective markets. This is an excellent opportunity to get work recognised and possibly developed and used by a major company. The brief is set by YCN (Young Creative Network). They have listed 20 companies all in need of a design solution that range from a new style in an existing range to a complete re-branding of their company. All the submissions will be judged by the companies themselves and create a possibility for your design to be used nationally and become synonymous with the company.
It is important in this project to get to grips with the brand that you are creating work for. We need to research their style, ethos and target audience. Some of these aspects are given to us in the briefs. The companies often include branding guidelines along with target audiences and a brief paragraph explaining how they want the design or idea to come across and what kind of themes and audience it should address.
It is important to create something out of the ordinary and individual whilst still adhering to the overall brand identity the company has created. We need to create something eye catching whilst not straying to far from what is familiar for them. This, I think, will be the biggest challenge in this project. It is far to easy to just copy what has come before and play it safe however, it is equally easy to create something too far removed from the company that it really has no place being associated with them.
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