Wednesday 3 April 2013

Responsive Website - Grey Goose



This website is a website for a drinks company called Grey Goose. Their website is very simplistic however, instead of being heavily text based with simple, limited colours it is heavily image based with more vibrant colours. They still share aspects that link back to my original ideas. For example they both have neutral, simple colours and both share a very blocky, square look to them. This is the website at desktop size as you can see it is very simplistic in terms of column count and also is predominantly one big image. This is interesting as it still adheres to all the structural aspects that I liked about the other design however, tackles them in a completely new way and has a completely different look and feel.


This website only actually has one break point and that is to portrait iPhone size. The lack of columns at larger sizes means that it can just simply scale down to tablet size without having to cross through any break points. At this size it goes down to a single column design which is 100% width. There is some padding around the text however. I am not really a fan of this. I like the idea of all the content being in a single block down the page. This has reassured me that I want there to be a little bit of space around all elements at all times and, similar to The Boston Globe site, never actually go to fully 100% width. 

All in all this site is really nice and does work well. The responsive design is quite limited which simultaneously makes it really simple and strengthens brand identity however, it does make it quite odd at some sizes and would probably benefit from some break points.

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