Thursday, 31 January 2013

AF105 - The Brief

This is the third project in the first year of the course. The brief this time around asks us to create a trailer to be aired on TV promoting a new series of radio shows on BBC Radio 4. The title of the series is "Moments in Time - Speeches" and it focusses on the great speeches of the 20th Century. The programs will focus around specific, iconic speeches made in the 20th century along with the correlating period and setting. The speeches are as follows:

  • Franklin D Roosevelt: The only thing we have to fear is fear itself.
  • Winston Churchill: We shall fight them on the beaches.
  • Harold Macmillan: The winds of change.
  • Nelson Mandela: An ideal for which I'm prepared to die.
  • Jawahharal Nahru: A tryst with destiny.
  • John F. Kennedy: Ask not what your country can do for you.
  • Martin Luther King: I have a dream.
  • Margaret Thatcher: This lady's not for turning.
  • Earl Spencer: The most hunted person of the modern age.

The trailers need to be a minimum of a minute long and a maximum of two minutes long. We need to choose an excerpt from one of the speeches that fits that time frame and edit together a sequence of stock footage, images and typography that accompanies the spoken words. It is important not to simply literally interpret the words and show exactly what is being said or to not simply show the speaker giving the speech. Instead we need to create a short set of visual accompaniment that enhances the words and creates a flavour of the time period or setting that goes hand in hand with the speech itself.

Obviously each of these speakers comes from vastly different economic backgrounds, geographical locations and political standpoints. These will all drastically effect the outcome of the trailer and really heavily effect the overall tone and style of the piece.

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