Branding Guidelines

A branding guidelines document is an imperative component required to make a successful, iconic, long lasting, recognisable brand. As a company you need to be sure that you are represented by a single logo, typeface and colour scheme. That way you can display that in various places and be sure that consumers will be able to link it directly to your brand and thus your products or services. To ensure that is what happens companies will create a document detailing their branding guidelines. This is a series of rules and information that govern how to create and present their logo, which colours a designer can use, how the page should be laid so on and so forth. The more intricate the guidelines are the better. You want it so that whenever a customer sees your logo or tagline, be it on TV or in a magazine, it is the exact same as it is everywhere else. That way they can instantaneously recognise your brand without having to read the company name or even having to think. With a really successful brand and branding guidelines it becomes almost subconscious to the viewer that they recognise your brand without even realising.