Dots Per Inch

The few days to go away and brainstorm branding ideas was not fully utilised by the group I feel. Not everyone went away to create images to get across an art style they wanted to push for. There was however, a few people from each camp who created designs. They were very rough and ready, just merely to illustrate the idea we had been going for in our heads and try to get down a physical entity to try to help others visualise it. After getting back into uni there was a discussion and some ideas shared and in the end we decided upon Dots Per Inch. I feel as though it was the tutors favoured choice as it held up on it's own and the "Really Good Bullshit" name was immediately disqualified in their opinion because higher ups in the college and uni would be attending the show and that name didn't really put across the best image.

So with the name decided upon it was time to divvy out roles and responsibilities. This was quite an important stage of the process as it made every part of the group an integral cog to the success of this show. Each aspect was important as the next. There were many sections to consider: invitations, drinks, social media, branding, logistics, etc. Each student would be in a category and have various roles within each division. I was put in charge of branding as my poster design was the strongest of those that initially created Dots Per Inch branding. This had a large part to do with the fact that I was one of the only ones to attempt to create a poster for that side of the fence.

We were then told though that everyone had to submit a poster design. So I thought it would be best to do it as soon as possible so that whoever had the strongest poster as voted for by the group would take the helm of branding and be responsible for creating all the graphics and images for the show. So now everyone would have a week to create a poster for the show and we would then come to a democratic decision as to which is the strongest. Then that person would take the lead role within branding whilst it was early enough to do so.