Dominos Pizza

I have decided to choose Dominos Pizza as the client to pursue in the YCN project. I feel as though their brief is a bit more of an interesting dilemma than the others I shortlisted raised. I like that it is quite a big under taking, there are a lot of bases to cover and it carries quite a lot of weight to it. After reading the brief I immediately had strong ideas and visualisations in my head of where I could go, media avenues to utilise and wordings for advertisement campaigns. So all in all I think that this is the best brief of the three for me to go for. It offers the most challenge to me, it is the most in depth, it carries the most weight and I think it will cause me to produce the best work.